Three businesses I founded and branded myself, plus the nonprofit I rebranded: naming, positioning, visual systems, and the strategy behind them.
Founder · brand identity · Lo de Marcos, México
My community-first pet shop and resource center. I built the identity around “La manada bien cuidada”: values, logo, icons, palette, patterns, and how it all shows up on packaging and products.
Founder · consumer pet treat brand
My consumer pet treat business, built from the name out: snack. share. save. Soft-baked treats, gummies, crunchy bites and peanut butter for dogs and cats. I founded it and created the identity and the color hierarchy that carries through the labels, the bilingual menus and the pricing sheets, and 100% of proceeds support spay/neuter work.
Founder · product line labels
My cold brew line. One character, three personalities: Cold Brew, Coco Brew and Bold Brew labels for amber jars, fun, friendly and slightly edgy, cohesive as a line.
Nonprofit rebrand, 2026 brand guidelines & website
A spay/neuter and education nonprofit, Esteriliza, Educa, Previene. I rebuilt the identity and wrote the 2026 brand guidelines: logo system, color palette (primary blue, community green, bone, charcoal), Poppins typography, and a respectful, community-centered voice, so everyone who represents the organization communicates the same way. I also built the website.
