Larger enterprise networks can now target content across their whole fleet, which also supported $679K+ in ARR retention.
Explore wildly.Question the obvious.Build what matters.
- Product manager
- Builder
- Founder
- Advocate
I connect customer needs to product strategy, simplify complex enterprise experiences, and build systems that improve quality and efficiency. Beyond product management, I advise on branding, mission, vision, values, and early product discovery.
- Currently
- Senior product manager, Poppulo Digital Signage Cloud
- Focus
- Enterprise SaaS · Digital signage · Employee experience
- Curious about
- How AI is changing the way product managers work.
What I do
Connect customer needs to strategy that improves outcomes.
I translate customer problems into clear priorities, helping teams focus on work that creates meaningful value.
Turn complex enterprise problems into simple experiences.
I make complex workflows and technical constraints easier to understand, navigate, and use.
Build systems that improve quality and efficiency.
I implement repeatable processes that help teams catch issues earlier, reduce rework, and deliver more consistently.
Outcomes
Results from my product work, and what it took to get there.
- 6
- Products managed
- 100+
- Features shipped
- 85K+
- Managed devices
- 5K+
- Users
- $40M+
- ARR
- 3
- Brands founded
An end-to-end workflow to spot issues early and troubleshoot screens remotely, adopted by 87% of active monitoring users.
94% faster
Estimated reduction in time to get content onto a screen, from 8 minutes to 30 seconds
One prompt creates, targets, schedules, deploys and analyzes content. Smart A/B testing then updates content or schedules on its own.
Spay and neuter surgeries funded through fundraising and consumer brand sales.
Also exploring
Product discovery and advising
Elite wheelchair product discovery
Advising on early product discovery for an Elite wheelchair project.
Involvement described as discovery and advising only.
Branding, mission, vision & values
Brand direction
Brand systems I created or updated: Perrísimo, Cold Brew, Amigos de Animales and Bueno Bites.
How I approach product
Understand the actual problem.
Start with what users are trying to get done and the pain points, not the feature they asked for.
Connect evidence to priorities and strategy.
Let what we learn decide what comes first, and say plainly why.
Simplify complexity through clear decisions.
Enterprise products get complicated. Clear choices about what not to build keep them usable.
Connect product direction with purpose and positioning.
A product should make sense alongside what the organization says it stands for.
Evaluate outcomes and adjust.
Check whether a change actually helped, and be willing to change course.
About
I’m a senior product manager at Poppulo, with 6+ years leading complex, scaled enterprise SaaS products from discovery through launch and adoption. I own product vision, strategy, and roadmap across a multi-product platform spanning device management, administration, content delivery, and reporting.
More about meLet’s talk product.
Happy to compare notes on enterprise products, discovery, and making complicated things simpler.