Enterprise product management Delivered product work
Scaling content targeting for larger device networks
Shipped
Overview
Expanding content-targeting capacity so the platform can support larger enterprise device networks.
- Context
- Enterprise signage networks need content-targeting capabilities that can support larger device fleets.
- My contribution
- My work helped scale content-targeting capacity to support substantially larger device networks.
Problem or purpose
Enterprise signage networks need content-targeting capabilities that can support larger device fleets.
What established the problem
- [What evidence established the problem, e.g. support themes, customer feedback, usage signals. Only what actually exists.]
My contribution
My individual contribution. Team results are described under Outcome.
What I did
- My work helped scale content-targeting capacity to support substantially larger device networks.
- [Your specific ownership on this work, what you personally drove or decided.]
Who I worked with
- [Teams or roles you worked with, e.g. engineering, design, support. No names unless approved.]
Decisions & tradeoffs
Key decisions
- [The key decision you made or influenced.]
Tradeoffs
- [The main tradeoff, what you chose not to do, and why.]
Outcome or current status
Results of team work. Measured outcomes are kept separate from expected benefits.
+233%
Scaled support for content targeting from 6K to 20K devices
How it was measured
- Scale measured by the number of devices content targeting can support.
- The expanded capability supported $679K+ in ARR retention.
Expected benefits (not measured)
- [Any expected benefits, kept separate from measured results, or remove.]
Lessons
- [What you learned.]
Supporting visuals
[Visual: Targeting at scale, diagram]